Great insurance sales books.
A short article?
A salesperson we placed asked for insurance sales book recommendations.
He’s preparing to start his commercial insurance broker career.
Read a book about how to sell business insurance?
About as practical as reading a book to learn how to swim or ride a bike.
Experiential learning required.
But I offered him my go-to list.
Two books (does that even count as a list?) about insurance sales.
Two books about business insurance sales.
Not generic sales books.
Not life insurance sales books (please, no).
Read these two books.
In this order.
Tom tackles new producer big challenge #1: the heavy prospecting to build a book of business.
Randy hits head on new producer big challenge #2: how to get a prospect to fire the incumbent broker so they can hire you.
Both books are on Amazon.
Randy’s book is crazy expensive on Amazon.
Cheaper to buy it directly from the publisher (Wedge).
Tom’s book can be had (used) for as little as $1.52 on Amazon.
Now, that’s a bargain.
And happy business insurance selling.