Young professionals misperceive insurance as an old man’s business.
A boring industry.
Thus a career field to avoid.
These findings won’t surprise anybody in the insurance industry.
We’ve forever struggled with a public relations challenge.
Even many smart folks don’t grasp insurance’s vital role in a market-based economy.
Nor do they know about the wide diversity of insurance careers.
(No, we’re NOT all life insurance salespeople.)
My firm recruits business-to-business (B2B) sales people from outside of the insurance industry.
Most of the sales people we help never planned to sell business insurance for a living.
They discover commercial insurance broking to be a consultative, lucrative B2B sales career.
It’s not selling life insurance to friends and families at their kitchen tables.
And it’s NOT boring.
Quite the opposite of boring.
Commercial property and casualty insurance is a direct reflection of business and life.
Fast-paced, ever-changing, and unpredictable.
As evidence, some recent commercial insurance headlines from the Insurance Journal:
Note: these stories are from the past month in the commercial insurance industry.
Every news story that involves an emerging risk or trend affects insurance.
A commercial insurance broker is a guardian of their client.
A lighthouse keeper scanning the horizon for emerging risks that may affect their client.
Keeping them informed and protected.
So, if you think insurance is boring, you haven’t considered commercial insurance broking.
It could be the most interesting business you’ll ever find.
Unless maybe YOU are not that curious about the changing world around you?