2 questions I get about new producer schools.
WHICH insurance company new producer school do you recommend?
WHEN do I send my new producer to an insurance company school?
WHICH company school?
Answer: Use these selection criteria.
In this order.
1. The insurance company that your agency values the most.
2. Follow-on sales coaching and monitoring.
3. Convenient location.
4. Right timing (see the WHEN answer below).
5. Shortest duration (many are 2 weeks, about a week too long).
WHEN do I send my new producer to an insurance company new producer school?
Answer: After they have been a producer for at least 6 months.
Reason: Send them earlier and they will suffer technical insurance overload.
Your new producer will gain value from an insurance company new producer school.
Quality technical insurance training.
Some sales training.
Meet peers going through the new producer experience.
You need to weigh those benefits against these costs.
Two weeks out of production.
Heavy technical product emphasis.
Sales process training that may not match your sales culture.
Finally, you need realistic expectations.
No insurance company school will create a polished, seasoned producer.
The lion’s share of the work developing your new producer?
That’s still on you.
Back in your agency.
